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22 de January de 2014

The new image of two Rioja Vega’s flagship wines

January 2014. The new year has brought along a renewed image for two of Rioja Vega’s flagship wines.

The new presentation of the Rioja Vega Reserva and Rioja Vega Crianza wines has moved away from the previous image only in that their labels and capsules have become more modern and up-dated. Rioja Vega’s essence, however, its long history previous even to the creation of the Denomination of Origin, has been preserved.

The differences have focused, on one hand, on symbolizing Rioja Vega’s capacity to evolve and to adapt to the ever changing times. And on the other, on making the information on the labels so clear, as to facilitate the purchasing decision for consumers.

To attain this, all details now appear in the centre of the labels and are embraced with Rioja Vega’s emblematic building as well as with the name of the brand and the styles of the wines,  the words Reserva or Crianza, in large and colorful characters.

The search for the maximum quality and a philosophy that encourages the relentless improvement of its wines have brought Rioja Vega this far over the past 130 years of history.

These values have earned Rioja Vega significant recognition, such as 91 Parker Points for Rioja Vega Reserva and the International Wine and Spirit Competition’s classification as Best Rioja in the World for Rioja Vega 125 Aniversario Reserva.



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